diff --git a/group_vars/matrix_servers b/group_vars/matrix_servers
index 4331a7a83..9cd2edbd0 100755
--- a/group_vars/matrix_servers
+++ b/group_vars/matrix_servers
@@ -1103,9 +1103,16 @@ matrix_mautrix_discord_container_additional_networks_auto: |-
       ([] if matrix_addons_homeserver_container_network == '' else [matrix_addons_homeserver_container_network])
       +
       ([postgres_container_network] if postgres_enabled and matrix_mautrix_facebook_database_hostname == postgres_connection_hostname else [])
+      +
+      ([matrix_playbook_reverse_proxyable_services_additional_network] if (matrix_playbook_reverse_proxyable_services_additional_network and matrix_mautrix_discord_container_labels_traefik_enabled) else [])
     ) | unique
   }}
 
+matrix_mautrix_discord_container_labels_traefik_enabled: "{{ matrix_playbook_reverse_proxy_type in ['playbook-managed-traefik', 'other-traefik-container'] }}"
+matrix_mautrix_discord_container_labels_traefik_docker_network: "{{ matrix_playbook_reverse_proxyable_services_additional_network }}"
+matrix_mautrix_discord_container_labels_traefik_entrypoints: "{{ traefik_entrypoint_primary }}"
+matrix_mautrix_discord_container_labels_traefik_tls_certResolver: "{{ traefik_certResolver_primary }}"
+
 matrix_mautrix_discord_systemd_required_services_list_auto: |
   {{
     matrix_addons_homeserver_systemd_services_list
@@ -1118,9 +1125,11 @@ matrix_mautrix_discord_appservice_token: "{{ '%s' | format(matrix_homeserver_gen
 matrix_mautrix_discord_homeserver_address: "{{ matrix_addons_homeserver_client_api_url }}"
 matrix_mautrix_discord_homeserver_token: "{{ '%s' | format(matrix_homeserver_generic_secret_key) | password_hash('sha512', 'maudisc.hs.tok', rounds=655555) | to_uuid }}"
 
-matrix_mautrix_discord_bridge_public_address: "{{ 'https' if matrix_playbook_ssl_enabled else 'http' }}://{{ matrix_server_fqn_matrix }}"
 matrix_mautrix_discord_bridge_avatar_proxy_key: "{{ '%s' | format(matrix_homeserver_generic_secret_key) | password_hash('sha512', 'maudisc.avatar', rounds=655555) | to_uuid }}"
 
+matrix_mautrix_discord_hostname: "{{ matrix_server_fqn_matrix }}"
+matrix_mautrix_discord_scheme: "{{ 'https' if matrix_playbook_ssl_enabled else 'http' }}"
+
 matrix_mautrix_discord_bridge_login_shared_secret_map_auto: |-
   {{
     ({
diff --git a/roles/custom/matrix-bridge-mautrix-discord/defaults/main.yml b/roles/custom/matrix-bridge-mautrix-discord/defaults/main.yml
index 913f2d363..f362a702a 100644
--- a/roles/custom/matrix-bridge-mautrix-discord/defaults/main.yml
+++ b/roles/custom/matrix-bridge-mautrix-discord/defaults/main.yml
@@ -4,6 +4,10 @@
 
 matrix_mautrix_discord_enabled: true
 
+matrix_mautrix_discord_hostname: ""
+matrix_mautrix_discord_path_prefix: /
+matrix_mautrix_discord_scheme: https
+
 matrix_mautrix_discord_container_image_self_build: false
 matrix_mautrix_discord_container_image_self_build_repo: "https://mau.dev/mautrix/discord.git"
 matrix_mautrix_discord_container_image_self_build_branch: "{{ 'main' if matrix_mautrix_discord_version == 'latest' else matrix_mautrix_discord_version }}"
@@ -30,7 +34,7 @@ matrix_mautrix_discord_bridge_command_prefix: "!discord"
 # Publicly accessible base URL that Discord can use to reach the bridge, used for avatars in relay mode.
 # If not set, avatars will not be bridged. Only the /mautrix-discord/avatar/{server}/{id}/{hash} endpoint is used on this address.
 # This should not have a trailing slash, the endpoint above will be appended to the provided address.
-matrix_mautrix_discord_bridge_public_address: ''
+matrix_mautrix_discord_bridge_public_address: "{{ (matrix_mautrix_discord_scheme + '://' + matrix_mautrix_discord_hostname + (matrix_mautrix_discord_path_prefix if matrix_mautrix_discord_path_prefix != '/' else '')) if matrix_mautrix_discord_hostname else '' }}"
 
 # A random key used to sign the avatar URLs. The bridge will only accept requests with a valid signature.
 matrix_mautrix_discord_bridge_avatar_proxy_key: ''
@@ -60,6 +64,38 @@ matrix_mautrix_discord_container_additional_networks: "{{ matrix_mautrix_discord
 matrix_mautrix_discord_container_additional_networks_auto: []
 matrix_mautrix_discord_container_additional_networks_custom: []
 
+# matrix_mautrix_discord_container_labels_traefik_enabled controls whether labels to assist a Traefik reverse-proxy will be attached to the container.
+# See `../templates/labels.j2` for details.
+#
+# To inject your own other container labels, see `matrix_mautrix_discord_container_labels_additional_labels`.
+matrix_mautrix_discord_container_labels_traefik_enabled: true
+matrix_mautrix_discord_container_labels_traefik_docker_network: "{{ matrix_mautrix_discord_container_network }}"
+matrix_mautrix_discord_container_labels_traefik_hostname: "{{ matrix_mautrix_discord_hostname }}"
+# The path prefix must either be `/` or not end with a slash (e.g. `/matrix-alertmanager-receiver`).
+matrix_mautrix_discord_container_labels_traefik_path_prefix: "{{ matrix_mautrix_discord_path_prefix }}"
+matrix_mautrix_discord_container_labels_traefik_entrypoints: web-secure
+matrix_mautrix_discord_container_labels_traefik_tls_certResolver: default  # noqa var-naming
+
+# Controls whether labels will be added that expose the bridge's avatar proxy (`/mautrix-discord/avatar/{server}/{id}/{hash}`).
+# See: matrix_mautrix_discord_bridge_public_address
+matrix_mautrix_discord_container_labels_avatar_proxy_enabled: "{{ matrix_mautrix_discord_bridge_public_address != '' }}"
+matrix_mautrix_discord_container_labels_avatar_proxy_hostname: "{{ matrix_mautrix_discord_container_labels_traefik_hostname }}"
+matrix_mautrix_discord_container_labels_avatar_proxy_path_prefix: "{{ matrix_mautrix_discord_container_labels_traefik_path_prefix if matrix_mautrix_discord_container_labels_traefik_path_prefix == '/' else (matrix_mautrix_discord_container_labels_traefik_path_prefix + '/') }}mautrix-discord/avatar"
+matrix_mautrix_discord_container_labels_avatar_proxy_traefik_rule: "Host(`{{ matrix_mautrix_discord_container_labels_traefik_hostname }}`) && PathPrefix(`{{ matrix_mautrix_discord_container_labels_avatar_proxy_path_prefix }}`)"
+matrix_mautrix_discord_container_labels_avatar_proxy_traefik_priority: 0
+matrix_mautrix_discord_container_labels_avatar_proxy_traefik_entrypoints: "{{ matrix_mautrix_discord_container_labels_traefik_entrypoints }}"
+matrix_mautrix_discord_container_labels_avatar_proxy_traefik_tls: "{{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_entrypoints != 'web' }}"
+matrix_mautrix_discord_container_labels_avatar_proxy_traefik_tls_certResolver: "{{ matrix_mautrix_discord_container_labels_traefik_tls_certResolver }}"  # noqa var-naming
+
+# matrix_mautrix_discord_container_labels_additional_labels contains a multiline string with additional labels to add to the container label file.
+# See `../templates/labels.j2` for details.
+#
+# Example:
+# matrix_mautrix_discord_container_labels_additional_labels: |
+#   my.label=1
+#   another.label="here"
+matrix_mautrix_discord_container_labels_additional_labels: ''
+
 # A list of extra arguments to pass to the container
 matrix_mautrix_discord_container_extra_arguments: []
 
diff --git a/roles/custom/matrix-bridge-mautrix-discord/tasks/setup_install.yml b/roles/custom/matrix-bridge-mautrix-discord/tasks/setup_install.yml
index 4775b5fee..a83092973 100644
--- a/roles/custom/matrix-bridge-mautrix-discord/tasks/setup_install.yml
+++ b/roles/custom/matrix-bridge-mautrix-discord/tasks/setup_install.yml
@@ -93,6 +93,16 @@
     owner: "{{ matrix_user_username }}"
     group: "{{ matrix_user_groupname }}"
 
+- name: Ensure mautrix-discord support files installed
+  ansible.builtin.template:
+    src: "{{ role_path }}/templates/{{ item }}.j2"
+    dest: "{{ matrix_mautrix_discord_base_path }}/{{ item }}"
+    mode: 0640
+    owner: "{{ matrix_user_username }}"
+    group: "{{ matrix_user_groupname }}"
+  with_items:
+    - labels
+
 - name: Ensure mautrix-discord container network is created
   community.general.docker_network:
     enable_ipv6: "{{ devture_systemd_docker_base_ipv6_enabled }}"
diff --git a/roles/custom/matrix-bridge-mautrix-discord/tasks/validate_config.yml b/roles/custom/matrix-bridge-mautrix-discord/tasks/validate_config.yml
index 5251564e5..25b4773c9 100644
--- a/roles/custom/matrix-bridge-mautrix-discord/tasks/validate_config.yml
+++ b/roles/custom/matrix-bridge-mautrix-discord/tasks/validate_config.yml
@@ -12,6 +12,8 @@
     - {'name': 'matrix_mautrix_discord_bridge_public_address', when: true}
     - {'name': 'matrix_mautrix_discord_container_network', when: true}
     - {'name': 'matrix_mautrix_discord_database_hostname', when: "{{ matrix_mautrix_discord_database_engine == 'postgres' }}"}
+    - {'name': 'matrix_mautrix_discord_container_labels_avatar_proxy_hostname', when: "{{ matrix_mautrix_discord_container_labels_avatar_proxy_enabled }}"}
+    - {'name': 'matrix_mautrix_discord_container_labels_avatar_proxy_path_prefix', when: "{{ matrix_mautrix_discord_container_labels_avatar_proxy_enabled }}"}
 
 - name: (Deprecation) Catch and report renamed settings
   ansible.builtin.fail:
diff --git a/roles/custom/matrix-bridge-mautrix-discord/templates/labels.j2 b/roles/custom/matrix-bridge-mautrix-discord/templates/labels.j2
new file mode 100644
index 000000000..adc265db2
--- /dev/null
+++ b/roles/custom/matrix-bridge-mautrix-discord/templates/labels.j2
@@ -0,0 +1,58 @@
+{% if matrix_mautrix_discord_container_labels_traefik_enabled %}
+traefik.enable=true
+
+{% if matrix_mautrix_discord_container_labels_traefik_docker_network %}
+traefik.docker.network={{ matrix_mautrix_discord_container_labels_traefik_docker_network }}
+{% endif %}
+
+traefik.http.services.matrix-mautrix-discord.loadbalancer.server.port=8080
+
+{% if matrix_mautrix_discord_container_labels_avatar_proxy_enabled %}
+############################################################
+#                                                          #
+# Avatar proxy                                             #
+#                                                          #
+############################################################
+
+{% set middlewares = [] %}
+
+{% if matrix_mautrix_discord_container_labels_traefik_path_prefix != '/' %}
+traefik.http.middlewares.matrix-mautrix-discord-slashless-redirect.redirectregex.regex=({{ matrix_mautrix_discord_container_labels_traefik_path_prefix | quote }})$
+traefik.http.middlewares.matrix-mautrix-discord-slashless-redirect.redirectregex.replacement=${1}/
+{% set middlewares = middlewares + ['matrix-mautrix-discord-slashless-redirect'] %}
+{% endif %}
+
+{% if matrix_mautrix_discord_container_labels_traefik_path_prefix != '/' %}
+traefik.http.middlewares.matrix-mautrix-discord-strip-prefix.stripprefix.prefixes={{ matrix_mautrix_discord_container_labels_traefik_path_prefix }}
+{% set middlewares = middlewares + ['matrix-mautrix-discord-strip-prefix'] %}
+{% endif %}
+
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.rule={{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_rule }}
+
+{% if matrix_mautrix_discord_container_labels_avatar_proxy_traefik_priority | int > 0 %}
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.priority={{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_priority }}
+{% endif %}
+
+{% if middlewares | length > 0 %}
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.middlewares={{ middlewares | join(',') }}
+{% endif %}
+
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.service=matrix-mautrix-discord
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.entrypoints={{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_entrypoints }}
+
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.tls={{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_tls | to_json }}
+{% if matrix_mautrix_discord_container_labels_avatar_proxy_traefik_tls %}
+traefik.http.routers.matrix-mautrix-discord-avatar-proxy.tls.certResolver={{ matrix_mautrix_discord_container_labels_avatar_proxy_traefik_tls_certResolver }}
+{% endif %}
+
+############################################################
+#                                                          #
+# /Avatar proxy                                            #
+#                                                          #
+############################################################
+{% endif %}
+
+
+{% endif %}
+
+{{ matrix_mautrix_discord_container_labels_additional_labels }}
diff --git a/roles/custom/matrix-bridge-mautrix-discord/templates/systemd/matrix-mautrix-discord.service.j2 b/roles/custom/matrix-bridge-mautrix-discord/templates/systemd/matrix-mautrix-discord.service.j2
index 0a5167baf..cd853e1a9 100644
--- a/roles/custom/matrix-bridge-mautrix-discord/templates/systemd/matrix-mautrix-discord.service.j2
+++ b/roles/custom/matrix-bridge-mautrix-discord/templates/systemd/matrix-mautrix-discord.service.j2
@@ -23,6 +23,7 @@ ExecStartPre={{ devture_systemd_docker_base_host_command_docker }} create \
 			--user={{ matrix_user_uid }}:{{ matrix_user_gid }} \
 			--cap-drop=ALL \
 			--network={{ matrix_mautrix_discord_container_network }} \
+			--label-file={{ matrix_mautrix_discord_base_path }}/labels \
 			--mount type=bind,src={{ matrix_mautrix_discord_config_path }},dst=/config,ro \
 			--mount type=bind,src={{ matrix_mautrix_discord_data_path }},dst=/data \
 			--workdir=/data \